Set up retargeting ads

Bring back the ones who almost converted. Retarget across platforms automatically.

Tools in this stack

Facebook and Instagram ads

Track site visitors and retarget them with personalized ads on Meta platforms

Search and display remarketing

Show ads to past visitors across Google Search, YouTube, and the Display Network

B2B retargeting

Retarget professional visitors with sponsored content and message ads on LinkedIn

Cross-platform retargeting

Manage retargeting campaigns across Meta, Google, and display networks in one place

1
Meta Pixel
Go to Meta Business Manager → Events Manager and create a Pixel. Copy the base code and paste it into your site's <head>. Add standard events like PageView, ViewContent, AddToCart, and Purchase using the Pixel Helper Chrome extension to verify they fire correctly. Build Custom Audiences from people who visited specific pages but did not convert.
Open Meta Pixel
2
Google Ads
In Google Ads, create a Remarketing campaign and install the Google tag on your site. Build audience lists segmented by behavior (visited pricing page, added to cart, viewed demo). Create a Display or Search campaign targeting these audiences with tailored ad copy that references what they viewed.
Open Google Ads
3
LinkedIn Insight Tag
In LinkedIn Campaign Manager, go to Account Assets → Insight Tag and copy the tag code. Install it site-wide. Create Matched Audiences by retargeting visitors to your pricing or demo pages. Run Sponsored Content campaigns targeting these audiences with case studies or testimonials suited for B2B buyers.
Open LinkedIn Insight Tag
4
AdRoll
Connect AdRoll to your website and authorize Meta and Google ad accounts within the AdRoll dashboard. AdRoll places a unified pixel that feeds audiences to all connected channels simultaneously. Use AdRoll's cross-channel attribution report to see which retargeting touchpoints influenced the final conversion.
Open AdRoll