Set up retargeting ads
Bring back the ones who almost converted. Retarget across platforms automatically.
Tools that power the Set up retargeting ads stack
Meta Pixel
Facebook and Instagram ads
Track site visitors and retarget them with personalized ads on Meta platforms
Google Ads
Search and display remarketing
Show ads to past visitors across Google Search, YouTube, and the Display Network
LinkedIn Insight Tag
B2B retargeting
Retarget professional visitors with sponsored content and message ads on LinkedIn
AdRoll
Cross-platform retargeting
Manage retargeting campaigns across Meta, Google, and display networks in one place
- 1Meta Pixel
Go to Meta Business Manager → Events Manager and create a Pixel. Copy the base code and paste it into your site's <head>. Add standard events like PageView, ViewContent, AddToCart, and Purchase using the Pixel Helper Chrome extension to verify they fire correctly. Build Custom Audiences from people who visited specific pages but did not convert.
Open Meta Pixel - 2Google Ads
In Google Ads, create a Remarketing campaign and install the Google tag on your site. Build audience lists segmented by behavior (visited pricing page, added to cart, viewed demo). Create a Display or Search campaign targeting these audiences with tailored ad copy that references what they viewed.
Open Google Ads - 3LinkedIn Insight Tag
In LinkedIn Campaign Manager, go to Account Assets → Insight Tag and copy the tag code. Install it site-wide. Create Matched Audiences by retargeting visitors to your pricing or demo pages. Run Sponsored Content campaigns targeting these audiences with case studies or testimonials suited for B2B buyers.
Open LinkedIn Insight Tag - 4AdRoll
Connect AdRoll to your website and authorize Meta and Google ad accounts within the AdRoll dashboard. AdRoll places a unified pixel that feeds audiences to all connected channels simultaneously. Use AdRoll's cross-channel attribution report to see which retargeting touchpoints influenced the final conversion.
Open AdRoll
Frequently asked questions
Costs depend on your scale. Most tools in this stack offer a free tier to start. Open the cost calculator on this page to estimate monthly cost based on your users and revenue.
This stack uses 4 tools: Meta Pixel, Google Ads, LinkedIn Insight Tag, AdRoll. Each tool is picked to work well with the others and to cover a specific part of the workflow.
Yes. The stack is a recommended starting point. You can replace any tool with an alternative you already use. Check the setup guide first to confirm the integration points you'll need to rebuild.
Most makers finish the 4-step setup in under an hour. Creating accounts and connecting the first integration takes the most time.
Related stacks
Schedule and post social media content
Stay visible without living on social. Set it up once, then let it run.
See the full Schedule and post social media content workflowRun A/B tests on your site
Stop guessing what works. Test it with real users and let the data decide.
Run A/B tests on your site setup guideLaunch a newsletter
Own your audience instead of renting it. Send emails people actually open.
Explore the Launch a newsletter stackShip landing page today
Go live today, not next week. From blank page to launched in hours.
How to build Ship landing page todayBrowse more stacks by category
Have a better stack?
Share your favorite tool combination and help other builders.