Set up retargeting ads
Bring back the ones who almost converted. Retarget across platforms automatically.
Categories: retargeting, remarketing, ads, facebook pixel, google ads, advertising, conversion, ppc, paid ads, marketing
Tools that power the Set up retargeting ads stack
Meta Pixel — Facebook and Instagram ads
Track site visitors and retarget them with personalized ads on Meta platforms
Google Ads — Search and display remarketing
Show ads to past visitors across Google Search, YouTube, and the Display Network
LinkedIn Insight Tag — B2B retargeting
Retarget professional visitors with sponsored content and message ads on LinkedIn
AdRoll — Cross-platform retargeting
Manage retargeting campaigns across Meta, Google, and display networks in one place
Setup guide
- Meta Pixel: Go to Meta Business Manager → Events Manager and create a Pixel. Copy the base code and paste it into your site's <head>. Add standard events like PageView, ViewContent, AddToCart, and Purchase using the Pixel Helper Chrome extension to verify they fire correctly. Build Custom Audiences from people who visited specific pages but did not convert. (open)
- Google Ads: In Google Ads, create a Remarketing campaign and install the Google tag on your site. Build audience lists segmented by behavior (visited pricing page, added to cart, viewed demo). Create a Display or Search campaign targeting these audiences with tailored ad copy that references what they viewed. (open)
- LinkedIn Insight Tag: In LinkedIn Campaign Manager, go to Account Assets → Insight Tag and copy the tag code. Install it site-wide. Create Matched Audiences by retargeting visitors to your pricing or demo pages. Run Sponsored Content campaigns targeting these audiences with case studies or testimonials suited for B2B buyers. (open)
- AdRoll: Connect AdRoll to your website and authorize Meta and Google ad accounts within the AdRoll dashboard. AdRoll places a unified pixel that feeds audiences to all connected channels simultaneously. Use AdRoll's cross-channel attribution report to see which retargeting touchpoints influenced the final conversion. (open)