Ahrefs pricing: plans, limits & costs
Find keyword opportunities and analyze competitor backlinks
Pricing verified Oct 2026.
Visit Ahrefs · Official pricing page
Free plan: Ahrefs Webmaster Tools: free limited Site Explorer + Site Audit for verified site owners
Ahrefs plans compared
| Plan | Monthly | Billed annually | Limits |
|---|---|---|---|
| Starter | $29/mo | — | Entry plan for basic keyword/competitor research |
| Lite | $129/mo | $107.5/mo | 1 user, 5 projects, 750 tracked keywords, 100K crawl credits |
| Standard | $249/mo | $207.5/mo | 1 user, 20 projects, 2,000 keywords, 500K crawl credits |
| Advanced | $449/mo | $374.17/mo | 1 user, 50 projects, 5,000 keywords, 1.5M crawl credits |
Lite/Standard/Advanced annual totals are $1,290/$2,490/$4,490; annual monthly equivalents divide those totals by 12. Monthly rates are $129/$249/$449. Each includes one user; additional users are $40/$60/$80 per month respectively. Enterprise starts at $1,499/month with an annual commitment. Optional add-ons and enabled pay-as-you-go usage cost extra.
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Ahrefs pricing FAQ
Does Ahrefs have a free tier?
Yes. Ahrefs Webmaster Tools: free limited Site Explorer + Site Audit for verified site owners
How much does Ahrefs cost?
Paid plans start at $29/month on the Starter plan (Entry plan for basic keyword/competitor research).
Is Ahrefs cheaper when billed annually?
Yes — for example, the Lite plan drops from $129 to $108 per month when billed annually (about 17% less).
How up to date is this Ahrefs pricing?
We last verified it in Oct 2026 against Ahrefs's public pricing page. Tool pricing changes often — always confirm on the official pricing page before committing.