Google Ads pricing: plans, limits & costs
Show ads to past visitors across Google Search, YouTube, and the Display Network
Pricing verified Oct 2026.
Visit Google Ads · Official pricing page
Paid: No subscription fee — you pay only your own ad spend
Advertising is usage/budget based, with prices determined by the chosen campaign and auction. No fixed CPC or CPM is promised. Promotional credits require eligibility and qualifying spend; confirm current terms in the account.
Stacks that use Google Ads
- Set up retargeting ads — Set up advertising measurement and test consent and event counting before planning retargeting campaigns.
Google Ads pricing FAQ
Does Google Ads have a free tier?
No permanent free tier. No subscription fee — you pay only your own ad spend
How up to date is this Google Ads pricing?
We last verified it in Oct 2026 against Google Ads's public pricing page. Tool pricing changes often — always confirm on the official pricing page before committing.