Mailchimp pricing: plans, limits & costs
Send pre-launch waitlist emails and post-enrolment drip sequences
Pricing verified Sep 2026.
Visit Mailchimp · Official pricing page
Free plan: Free plan: up to 250 contacts, 500 emails/month (250/day)
Mailchimp plans compared
| Plan | Monthly | Billed annually | Limits |
|---|---|---|---|
| Free | Free | — | 250 contacts, 500 emails/month (250/day cap), basic templates |
| Essentials | $13/mo | — | From $13/mo — 500 contacts, 5,000 emails/month (10x contacts), A/B testing |
| Standard | $20/mo | — | From $20/mo — 500 contacts, 6,000 emails/month (12x contacts), automation |
| Premium | $350/mo | — | From $350/mo — 10,000 contacts, 150,000 emails/month (15x contacts) |
USD base prices: Essentials $13/month and Standard $20/month for up to 500 contacts; Premium starts at $350/month for 10,000 contacts. Temporary trials and introductory discounts are excluded. Final prices scale with contact count and send volume; overages and add-ons can cost extra. Send allowances: Essentials 10x contacts, Standard 12x, Premium 15x. Free includes 250 contacts, 500 sends/month and 250/day, and does not include marketing automation flows. Seats: Free 1, Essentials 3, Standard 5, Premium unlimited. Annual Standard and Premium pricing for 10,000+ contacts requires an eligibility quote.
Stacks that use Mailchimp
- Host and sell an online course — Turn what you know into a course people can buy. Structured, paid, and managed.
- Automate waitlist subscriber collection — Use this extension when manual exports no longer meet your needs. Tally collects the signup, Zapier transfers it, and Mailchimp manages the audience. Check paid limits before turning it on.
Mailchimp pricing FAQ
Does Mailchimp have a free tier?
Yes. Free plan: up to 250 contacts, 500 emails/month (250/day)
How much does Mailchimp cost?
Paid plans start at $13/month on the Essentials plan (From $13/mo — 500 contacts, 5,000 emails/month (10x contacts), A/B testing).
How up to date is this Mailchimp pricing?
We last verified it in Sep 2026 against Mailchimp's public pricing page. Tool pricing changes often — always confirm on the official pricing page before committing.